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BanglaShoppers mobile app, developed by Mobikul, enhanced the way customers interact with the popular cosmetics retailer in Bangladesh. This case study examines how the BanglaShoppers mobile app has enriched the cosmetics shopping experience and provided convenience to its buyers.
BanglaShoppers is a Bangladeshi-based cosmetic retailer and distributor operating since 2013. They have multiple chain physical retail stores selling many world-famous cosmetics and perfume brands in Bangladesh.
Catering to everyday beauty needs, their extensive product range includes both popular brand names and exclusive finds, making them a go-to destination for all cosmetic and skincare desires.
As the largest private cosmetics and skincare retailer in Bangladesh and a major distributor, BanglaShoppers continues to lead the industry in providing quality products and exceptional customer service.
BanglaShoppers have both physical stores in the country and an e-commerce website made using Magento 2 platform, where customers can browse and purchase their products.
Webkul successfully completed Magento 2 migration services, seamlessly updating the platform to the latest release version.
Our team expertly migrated all aspects, including products, orders, customers, and customizations, ensuring a smooth and efficient transition.
Adding to that, BanglaShoppers recognized the growing demand for a mobile platform that would enable customers to browse, purchase, and manage their beauty products more easily.
With the aim of reaching a larger customer base and offering an enhanced shopping experience, they reached with Mobikul to develop dedicated Magento mobile apps for both Android and iOS devices.
The BanglaShoppers app boasts an intuitive and user-friendly interface, ensuring a seamless shopping experience for customers.
The well-organized navigation and search functionalities allow users to effortlessly explore the extensive product catalog and find their desired items with ease.
Mobile App Design plays a crucial role in enhancing user experience and driving engagement for businesses in today’s digital landscape.
The mobile app provides access to an extensive range of cosmetics, skincare products, hair care items, fragrances, and more. Moreover, the customers can check the product stock and its availability in their local nearby stores.
Customers can conveniently browse through various categories, apply filters, and read detailed product descriptions, empowering them to make informed purchasing decisions.
The product descriptions are visible to shoppers in both languages i.e. English and Bengali. It shows proper usage instructions and ingredients that are helpful during the pre-purchase process.
The Magento 2 mobile app streamlines the ordering process, allowing customers to add products to their cart, select delivery options, and securely complete their purchases.
There are multiple payment methods, including cash on delivery and online payment gateways using bKash and debit/credit cards. Ensuring convenient and secure transactions, promoting trust and confidence among users.
BanglaShoppers further elevates the user experience through the integration of machine learning in mobile apps.
By incorporating augmented reality product search and voice search capabilities, the app enables customers to explore and find their desired cosmetic products with greater convenience and efficiency.
The AR product search uses the smartphone camera to recognize products and labels. After that, the machine learning algorithm analyzes that image to match and search within the Banglashopper catalog.
Additionally, the voice search in mobile app functionality provides a hands-free and intuitive way for users to search for products, enhancing accessibility and ease of use. Customers just need to say the product name or brand to view the desired results.
These cutting-edge features demonstrate BanglaShoppers’ commitment to leveraging technology for an enhanced and interactive shopping experience.
There are many more use cases of AR in Ecommerce especially for cosmetics products. For example, virtual makeup try on to visualize how certain products would look on customers before making a purchase decision.
Through the ecommerce mobile app, customers can easily track their orders in real time. Order status updates and notifications provide timely information on shipment tracking, estimated delivery times, and any changes to the order.
Also, the mobile push notifications feature enhances transparency and keeps customers informed throughout the fulfilment process.
Moreover, the BanglaShoppers app offers quick social login, and customer support channels using the call button and contact us form. Thus enabling users to seek assistance, resolve queries, and provide feedback directly through the app.
Prompt and reliable customer support helps in building trust and fostering long-term relationships with customers.
The app features exclusive promotions, discounts, and loyalty programs, rewarding customers for their continued engagement and purchases.
Special deals, seasonal offers, and loyalty rewards incentivize customers to choose the app as their primary shopping platform, enhancing customer loyalty.
The BanglaShoppers mobile app, developed by Mobikul, has successfully transformed the cosmetics shopping experience in Bangladesh.
By offering a user-friendly interface, a wide product catalog, AR and ML product search, multiple payment options, and custom theme design, the app has become an indispensable tool for beauty enthusiasts.
BanglaShoppers has set a benchmark for the industry, providing a seamless and convenient cosmetics shopping experience that continues to delight and satisfy its customers.
Thank you for reading the BanglaShoppers case study, if you wish to develop a similar Bangladesh ecommerce mobile app or cosmetics shopping app, then please contact the Mobikul team.
Also, you may view and install BanglaShoppers apps on your smartphones or tablets to see how it works, links are below:
We also requested our client to share some valuable feedback about our team and the work we did for BanglaShoppers project:
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