Case Study SINGER
10k downloads 4.5

Singer – Online Shopping Mobile App Development for the World’s Most Popular Sewing Machine Brand Corporation

Platform

Android, iOS

CMS

Adobe Commerce

Industry

Retail

Country

Bangladesh

case-studies-image

Singer is a popular Bangladesh online shopping app to explore the wide range of products available.

It has made shopping more convenient and accessible for consumers, with a wide range of products, competitive pricing, and reliable delivery services.

Discover a wide range of high-quality home appliances, small domestic appliances, and consumer electronics at this Bangladesh online shopping App.

Singer also developed a mobile application, the Singer Online Shopping app.

Product Diversification

Singer, a trusted brand in Bangladesh for over 115 years, embarked on a digital transformation journey by launching the Singer Online Shop app.

Singer manufactured and sold machines to automate and assist in the making of clothing in 1851.

In 1876, they began manufacturing sewing machines and became the first multinational company in Scotland.

In 1889 the first electric machine was introduced and world sales reached US $1.35 million.

Company Diversification

Furthermore, in 1985 the company diversified into selling numerous product ranges like Refrigerators, LCD/LED TVs, and many more.

Now, they have their online shopping website and online shopping app. establishing itself as a leading online retailer in Bangladesh.

The app’s features were strategically designed to enhance the customer shopping experience, ease their busy lifestyles, and offer hassle-free transactions.

Bangladesh online shopping website

Additionally, the development team provided the necessary tools and expertise to create a user-friendly and feature-rich mobile application customized to meet Singer BD’s specific requirements.

Read another great success story from Bangladesh, the Pickaboo mobile app reaching 1 Million downloads.

Features and Customizations

Mobikul played a crucial role in helping Singer BD enhance its online shopping experience through the development of the Singer Online Shop app.

Following are some features and customization provided to Singer shopping app:

Home page Customization

Mobikul allowed Singer BD to customize the app’s design, layout, and features according to its brand identity and target audience.

They helped in the customization of category images, Banner images, Icon images, splash screen, etc.

Singer Splash screen

Home page

Catogories page

Our development team also added multiple carousels and customized home page designs.

This customization ensured that the app resonated with Singer BD’s customers, providing a seamless shopping experience.

Searching feature

Bangladeshi Customers can use advanced search features that use layered navigation.

It allows Singer to establish a strong presence on customers’s mobile devices.

Search

Advanced search

Layered navigation

With the help of the Magento 2 mobile app builder, this app is able to scan objects via camera and shows the related results in the app.

The customers can search for the product in two ways –

  • Text: Reads the text on an object via camera and related results will be displayed.
  • Image: This will detect the object via camera and related objects will be displayed.

Product Listing and Filters

Mobikul’s platform enabled Singer BD to efficiently sort and filter their extensive range of home appliances, small domestic appliances, and consumer electronics items.

Product mapping and Filters

Filter by option

Sort by options

The Singer app’s filter function is essential since it enables customers to easily find the product they looking for.

Secure Payment Integration

Mobikul enabled Singer BD to integrate portwallet payment gateway into the app, including cash on delivery and online/mobile payment systems.

This integration ensured that customers could make transactions with confidence, knowing their financial information was protected.

Extensive Documentation and Support

Mobikul offered comprehensive documentation and support throughout the app development process.

Their team provided guidance, technical assistance, and continuous updates to ensure that the Singer Online Shopping app functioned seamlessly and met Singer BD’s requirements.

Conclusion

The Bangladesh Online Shopping app, Singer exemplifies how a well-designed and robust e-commerce platform can significantly improve customer experience in the retail industry.

Through its user-friendly interface, secured payment options, fast delivery, and direct communication features, Singer successfully catered to the needs and preferences of its customers.

Thank you for reading this case study, if you wish to develop a similar e-commerce mobile app, please contact Mobikul team.

Also, you may view and install Singer apps on your smartphones or tablets to see it in action.

links are below:

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].

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