Case Study Alladin World of Brands
10K downloads 4.4

Alladin World of Brands – Developing Kenyan Online Shopping Mobile App for Made in African Products


Android, iOS


Adobe Commerce






Alladin World of Brands is an online shopping platform that offers a vast selection of products in fashion, beauty, and lifestyle.

It helps customers easily access products through its user-friendly platform and provides a seamless shopping experience with fast shipping, and customer service.

E-commerce in Kenya

E-commerce in Kenya has been steadily growing and evolving, driven by factors such as increased internet penetration, mobile phone usage, and rapid growth in the middle class.

These platforms and marketplaces like Jumia, Kilimall, and Masako have gained popularity in Kenya.

These platforms offer a wide range of products, from electronics to fashion, and cater to both urban to rural consumers.

E-commerce in Kenya is part of a transformation in the country.

However, challenges such as logistics and trust-building need to be addressed to sustain growth.

Kenya Online Shopping Marketplace

Alladin World of Brands started as a fashion clothing brand has now evolved into a hub of lifestyle brands that cater to diverse tastes and preferences.


With a wide range of offerings, including fashion, electronics, home and living, cosmetics, and much more, they strive to make customer’s shopping experience convenient and enjoyable.

Alladin World of brands are using Adobe Commerce to build their e-commerce website.


Further, they are also using a Magento 2 Multi-Vendor Marketplace solution, with this sellers can manage their orders and shipments.


With help of this multi-vendor marketplace, the seller can manage the inventory, shipment, Seller Profile page, and Seller Collection pages.

How mobile app builder helped?

The Magento 2 Mobile App Builder has played a crucial role in enhancing the user experience of the Alladin World of Brand app.

With this, Alladin World of Brand was able to create fully native Android and iOS mobile applications for its Magento 2 e-commerce store.

This has allowed the app to expand its customer base and reach out to more users across different platforms.

By providing features such as product browsing, account creation, order placement, and wishlist creation, this Kenya online shopping app has become a one-stop shop for Alladin World of Brand’s customers.

Here are other key points showcasing how Mobikul helped Aladdin Worlds of Brand:

Enhanced Mobile Presence

Mobikul provided Aladdin Worlds of Brand with a powerful mobile app platform, allowing them to establish a strong presence on customers’s mobile devices.




Images can be used to perform searches with the help of AI-Machine Learning.

Through text or image detection, the app picks up information about the desired product and learns and responds accordingly.

With multiple carousels and its advanced search features, the product may be easily searched for by the app user.

By making it easier for customers to find the appropriate goods, this could improve the user experience.

Seamless Shopping Experience

The user-friendly interface of the Mobikul mobile app enabled customers to easily browse and filter through the diverse range of products offered by Aladdin Worlds of Brands.




The Alladin World of Brands app’s filter function is essential since it enables users to easily find the product they’re looking for depending on their interests.

Using layered navigation, there are various attributes that the buyer can use to search for a particular product.

This makes it easy for customers to quickly narrow down the search results to display only the products that they are interested in.

Effortless Checkout Process

Mobikul streamlined the checkout process, making it simple and convenient for customers to complete their purchases, reducing cart abandonment rates.





Furthermore, the seamless integration of payment extensions ensures that payment processes are effortless and hassle-free for both customers and businesses.

Improved Customer Experience

Mobikul’s intuitive design and smooth navigation contributed to an enhanced overall shopping experience for customers, leading to higher satisfaction levels.



The customers can add their favorite product to their wishlist and later buy it.

There is a compare product feature in the app that enables customers to compare products and select the best one.

Increased Customer Loyalty

Through regular updates, push notifications, and personalized offers, Mobikul enabled Aladdin Worlds of Brand to build stronger relationships with their customers and repeat business.



With Magento 2 Reward Points extension, customers can earn reward points in multiple ways and redeem them in the store.

Speed optimization

Any e-commerce website’s shop optimization is crucial component. This will make this website extremely quick and boost its traffic, especially when it is built on the Magento platform, which is not lightweight platform.


With the help of  Magento 2 speed optimization this Kenya online shopping app enhanced its website performance.

As shown in the above image Lazy Loading feature is present in this shopping marketplace.

With this feature, the images are shown when the user scrolls the page.

This saves bandwidth and improves the page’s loading time without reducing the page size.

Users can only view its first fold and associated images when they open a website.


Consequently, we need to optimize the website in order to boost its performance.


In summary, Alladin World of Brands, with Mobikul’s assistance, provides an extensive catalog, a seamless shopping experience, and carefully curated brands.

Also, they focus on empowering women, an emphasis on quality, accessibility, attention to children’s fashion, and support for men.

Together, these features contribute to an exceptional shopping platform that caters to the diverse needs and preferences of customers.

Mobikul played a crucial role in transforming Kenya online shopping app – Aladdin Worlds of Brand’s mobile E-commerce strategy, leading to increased sales, customer satisfaction, and brand recognition.

Thank you for reading this case study, if you wish to develop a similar Iraq e-commerce mobile app, please contact Mobikul team.

Also, you may view and install the download Alladin World of Brands Android App from the Google Play Store.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].

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