What is AMP?
The Accelerated Mobile Pages Project (AMP) is meant for improvising the performance of web content. It dramatically improves the performance of the mobile web by decreasing the webpage loading time and hence keeping the user intact to the web store.
AMP works with an ease with slow internet connections and lets users experience the web in low range internet areas. AMP has been built on top of modern performance paradigms like Prerendering, Precalculations, Asynchronous Loading, and Caching.
Benefits of AMP
- Page loads at a faster pace for mobile users
- Reduced bounce rate
- Becomes more visible
- Rank improvement
- More conversion of sales