Push notifications are very much beneficial for the customer as well as for the admin. The customer can be benefitted by getting an informative notification about the launch of new products, deals & sale, festive offers, etc. Admin can send different types of push notifications like- Product, category, others. Products: Admin can send the promotional notification regarding the product For example- starting with special price, deals & Sale, Auctions etc. So when any customer will open that notification they will be redirected to the product page.
Categories: Admin can also send push notification for categories so that if any sale or deals will be set at the category level then they can notify their customers and when the customer will open the notification then they will be redirected to the category page.
What type of the benefits of push notifications to the store owner that you can see by clicking here
And, you can easily send the push notifications (Google Push Notification via FCM) to your mobile users from the store backend panel.
For Example – If you are using Mobikul App for your Magento Store then you can send the push notifications to the mobile users from the store backend panel. You can see the complete process that how you can send push notifications by clicking here