Case Study Sinina
10k downloads 4.3

Sinina – Popular Indian Ethinic Wear Brand Launches Fashion Mobile App

Platform

Android, iOS

CMS

CS-Cart

Industry

Fashion

Country

India

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Sinina is an online fashion brand and retailer that sells a wide variety of women’s clothing online. In 2021, they launched a mobile app to make it easier for customers to shop on the go. The fashion mobile app is developed by Mobikul, a leading mobile commerce development company.

Background – India’s Leading Ethnic Brand

Sinina has gained significant popularity due to its unmatched prices and an extensive range of attractive ethnic wear collections in the market.

It even goes beyond traditional offerings by introducing a range of comfort clothing options such as nightwear, loungewear, and athleisure wear for women seeking style, comfort, and superior quality.

Further, their collection features unique dress materials like chikan work from Lucknow, Bandhani from Jamnagar, and silk from Kancheepuram, adding diversity and elegance to their product range.

With a strong commitment to becoming the best online shopping platform, Sinina offers free domestic delivery and the convenience of cash-on-delivery (COD) payment options.

Sinina’s direct sourcing from manufacturers enables them to offer the best prices in the market, making their products highly competitive.

Additionally, they emphasize sustainability by offering sustainable clothing options and using skin-friendly Azo-free dyes in their garments.

The brand stands out with its vast selection of exclusive designs, offering customers thousands of options to choose from.

Whether it’s clothing or accessories, Sinina ensures a diverse range of shades, particularly in leggings, providing customers with abundant choices to suit their preferences.

Need for Fashion Mobile App

The Sinina fashion brand and its online store (developed using the CS-Cart platform) are already growing rapidly.

However, to grow further and improve the overall shopping experience for its customers, the company decided to develop a fashion shopping mobile app.

According to Hindustan Times’ Sinina news post, Mr Surendran from Sinina said, “The new availability and advancement of AI and machine learning are causing a revolutionary shift in the way consumers interact with mobile applications.

We at Sinina have invested heavily in developing a highly interactive mobile app with innovative features using technologies like machine learning, speech recognition, biometrics, and image recognition to provide users with Intelligent Interaction experiences.

We want our customers to have delightful shopping experiences from the product selection to the payment process.”

“Mobile e-commerce platforms are the power of the future. We are not only focused on bringing convenient and fast delivery methods to our customers but also ensure good quality products making ourselves a trusted name in the domain”, he further added.

Solution – CS Cart Mobile App

To begin with the project, Sinina decided to launch a mobile app. After that, they got in touch with Mobikul, a leading mobile app development company, to create a CS-Cart Mobile App that was easy to use and had all the features that customers needed.

Mobikul Ecommerce Mobile Application is available for both Android and iOS platforms and comes with all the important features that a customer needs to shop online.

From login/signup to searching for products, using filters and placing orders using online/offline payment options, and also checking the order status on the go.

Results

The Sinina mobile app has been a huge success. It has been downloaded thousands of times, and it has helped Sinina to increase its sale. The app is easy to use and it has a wide range of features, including:

A wide selection of clothing

The app lets customers browse Sinina’s entire catalog of clothing, including kurtis, salwar suits, dress materials, leggings, and more.

Customers can also filter their search by category, style, color, and price. Or sort them according to date, price, and popularity.

Machine Learning in Mobile App

We have also enhanced the fashion mobile app using machine learning technologies. This helps customers to perform an easier way to find products using the smartphone camera.

With the help of image and text recognization in the mobile app, the users can do the AR product search. So by scanning the actual products in their environment and they can then search for similar products available in the Sinina online catalog.

Furthermore, with voice-enabled search, customers can simply say what they want to buy and view products in an instant.

Easy checkout

CS-Cart Marketplace Mobile App enables customers to browse, shop and add their favourite products from multiple vendors.

After that, the customers can quickly checkout from the app and select a shipping option separately for each seller’s product. They can also choose to pay with cash on delivery.

Order tracking

Most importantly, customers can track their orders from start to finish. They can see the status of their order, and they can even track the progress of their delivery.

Customer support

There is a dedicated section, where customers can view support information and also contact support through the app if they have any questions or problems. They can also send a message to the admin.

For any information about the order, the non-logged users or guest users can enter their email or order number to receive the order status on their email.

In short, the Sinina mobile app has been a valuable tool for Sinina. Because, it has helped them to increase their sales, improve customer satisfaction, and reach a wider audience.

Summing Up

To summarize, we can say that the Sinina mobile app is a valuable m-commerce sales channel for the brand. It is not only helping them to increase conversions, but also providing ease of access to its customers, and expanding its footprint.

This case study of the Sinina mobile app presents an ideal example of how ecommerce mobile apps can greatly help online businesses grow further. The CS-Cart mobile solution has been valuable for Sinina, and it has helped them to achieve their business goals.

Thank you for reading this case study, if you want to build a similar online fashion mobile app, then please contact [email protected].

Further, you can also download Sinina Android mobile app from Google Play to shop anytime and anywhere.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].

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