Technology is making headways with each passing day and Augmented Reality or AR is one example of such advances.
Augmented Reality or AR has given a trendy swerve to the Mobile Applications cosmos.
Indeed, yes, AR is the future of mobile applications even though not much time has passed when it came into existence.
Okay! you must know about ‘Pokemon Go’ and ‘Snapchat”.
The popularity they acquired amongst the crowd is matchless; this depicts how interactive and user engaging AR is!
E-Commerce and AR
We can call this era, an era of E-Commerce isn’t it! The giant leaps E-Commerce has taken to make its place in the market is worthwhile.
Though there are a number of technologies that elevate the influence of E-Commerce, Augmented Reality dominates the list.
Let us see this with a use case example.
Suppose, a customer visits a furniture store for purchasing a sofa. On navigating the store the customer comes across a sofa of his choice and adds it to the cart; but, does not end up buying it.
This scenario clearly explains that the customer may have a doubt about whether or not the sofa would fit into space in their house.
In such cases, customers tend to switch buying from your competitor brand, and here, you end up losing a customer.
That’s the reason why online stores are switching to integrating the AR feature within their stores.
The Essence of the Augmented Reality or AR Technology
Augmented Reality is a buzzword in the E-Commerce industry and an essential fragment of the Mobile App Builder.
In the above use case scenario, using the AR technology the customer could see how the sofa would fit in and look in their room space.
This is the essence of AR technology where it leverages customers to view a product (they wish to buy) in their space, even if the customer is not present in that space, physically.
In other words, AR allows system-created products to synchronize with the physical world using mobile applications.
Beneficiary Factors of the Augmented Reality or AR
Let us take a quick tour of the benefits of the Augmented Reality-
- Customers get to try the product before they purchase it.
- AR enhances your brand image and lets you set up a competitive edge in the digital market.
- Adds quality to your products and make them real money-spinners.
- Lays a powerful impact on your customers and makes them come back for their buying needs.
- Improvises sales and revenue generation for your store.
Scope and Future Prospects of Augmented Reality or AR
As discussed so far, we have realized that the concept of Augmented Reality is no fiction. It is the future of the Digital world!
Its potential is known to the technocrats and so they are making progressions in the innovations that associate with the Augmented Reality.
Having said that, let us explore the future scope of Augmented Reality in Mobile Application-
Retail and E-Commerce
The E-Commerce and Retail industry has gained a lot of potential and popularity by incorporating the Augmented Reality feature.
Customers can now choose or search their favorite products online and try them out virtually with the AR feature.
Suppose, you wish to buy a sofa set for your living room. You can simply switch to the AR app feature and see how it looks in that particular room in real-time, at any angle you like.
Augmented Reality has become a new trend in the field of education. Students can perceive things live and grab a better understanding of various concepts and things.
As someone has rightly said, “If you perceive better, you learn better!”
Suppose, they can explore the basic and crucial parts of a plant or human body in detail and thus gain in-depth knowledge through Augmented Reality.
Augmented Reality has made it possible for customers to view properties virtually on their mobile phones. One can even get to know the minutest details about the property they are willing to buy.
ADVERTISING & MARKETING
Augment Reality has given an entirely new look to the Advertising and Marketing industry and we know there are no quit points.
Movie promotions through apps that use augmented reality are one of the new ins and with that, it has opened up various paths in the roadmap of AR evolution.
Augmented Reality has eased the designing process in the fields of engineering and architectural design. It guides engineers with proper instructions and commands.
Moreover, they can have a 3D view of their designs and fix the alterations with no extra effort. Moreover, you can present your product designs to clients in a real-time environment through augmented reality mobile apps.
The military is another field where Augmented Reality can help soldiers find out specific barriers, investigate enemies and weapons data easily.
The pilots understand aspects such as altitude, direction, speed, etc. with the help of the Augment Reality feature on devices.
Augmented Reality has made rigorous advancements in the area of healthcare.
Medical practitioners implement augmented reality mobile apps to scan the patients and diagnose body parts or nerves so as to perform a precise treatment, which in turn saves time and energy.
This is just a little walk through so as to what an Augmented Reality Mobile App can do. There are many areas that are embedding the AR feature and are prepping up for the future that is yet to uncover. Be prepared!
With that, we know how integral AR is for an online store. Not only it adds to your product’s worth but also lets you set up tough competition in the online market.
That’s all for Augmented Reality [AR] Support in Mobile Applications. If you still face any issues, feel free to add a ticket and let us know your views to make the module better at webkul.uvdesk.com.
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