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Updated 18 December 2020
Braintree is a full-stack payments platform that makes it easy to accept payments in your app or website. Its service replaces the traditional model of sourcing a payment gateway and merchant account from different providers.
Accept and process cards, wallets, and Local Payment Methods in a single, modern integration. Additionally, it helps to store the customer and their payment information to reduce friction at checkout. Moreover, all kinds of organizations can use this payment gateway.
It offers standard and advanced levels of fraud protection to help you identify and react to potential threats. On top of that, 3D Secure adds a layer of verification to detect fraud before it becomes an issue.
If you are owning a marketplace, you need to prepare some prerequisites. One of them is minimizing the risk factors for the customer.
Making the payment on to your website must be a smooth and hassle-free procedure. Along with the risk factor also must be very low. Braintree payment gateway helps to detect and prevent fraudulent transactions while approving more orders.
For an eCommerce business, the checkout conversion rates are an incredibly important indicator of their business growth.
Even minor updates or changes in the checkout flow or in the overall payment methods setup can give a noticeable impact on the conversion rate. It may help to outgrow your business.
Braintree makes it easy for your buyers to pay with innovative payment solutions for web and mobile.
A payment gateway having a streamlined process brings simplicity to the business. It helps reduce hurdles and build trust with customers.
Access transaction data all in one place and improve the efficiency of business operations.
PCI compliance is mandatory for every eCommerce business. It is for most importantly the businesses who are accepting credit or debit card payments on their website.
As all the card related information entered by the customers is sensitive data. So it is the eCommerce owner’s responsibility is to well-protect those data.
So take the hassle and expense out of PCI compliance when you leverage a ready-made or fully customized checkout flow.
For an eCommerce business reducing friction at the checkout means that you remove all the possible barriers in the checkout procedure.
Making the checkout process easy for the customers means you make it easier for customers to complete the sale. It plays a major role in lowering the rate of shopping cart abandonment.
Reducing friction across your entire website is also the key metric for improving customer satisfaction and gain their loyalty.
Braintree provides a wide range of acceptance towards various payment methods. Such as PayPal, Venmo (in the US), credit, and debit cards. Also, the most relevant wallets and local payment methods, plus buy now, pay later options.
The more options you give to your customer, the more you make the payment procedure easy for them.
Braintree make sure that the payment data to the customers must be secure.
Thus, Mobikul supports Braintree and many other payment gateways that you require for your business. Moreover, you can check for all supported payment gateways supported by Mobikul by clicking here.
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