Case Study Elryan
500k downloads 4.5

Elryan – Building Mobile App for Iraq’s Largest Online Shopping Website


Android, iOS


Adobe Commerce






In this case study we will learn about Elryan, Iraq’s one of the largest online shopping websites and also know why its mobile app plays a vital part in its success. The Elryan app is developed by Mobikul and has been downloaded over half a million times, accounting for over 50% of its sales.

Company Overview

Elryan was launched in 2014 with a single purpose that is giving customers the right products at the best price, delivered to their door within 24 hours, anywhere in Iraq.

As the first company to launch an online marketplace in Iraq, they have always been passionate about innovation and strive to provide international standards of service to their customers.

Today Elryan has become one of the most popular e-commerce websites in the country offering a wide range of 30,000 products, including electronics, fashion, home goods, and more.

But unlike other marketplaces, they review and approve every product that is sold to make sure that the data listed is accurate, the price is the best available, and the item is available for delivery to customers on time.

The company also offers a variety of delivery options, including next-day delivery and free shipping.

They also use our own delivery fleet and employ delivery associates, which means that shoppers do not have to deal with any third parties and bear any hidden charges.

Market Overview – Ecommerce in Iraq

The e-commerce sector in Iraq has steady growth, but it is still in its early stages. With a population exceeding 40 million, the country offers market potential for online businesses.

Iraq’s internet penetration rate is slowly increasing and contributing to the surge in e-commerce activities across the country.

One of the primary challenges slowing e-commerce in Iraq is the limited access to reliable internet and electricity.

This is where mobile data penetration has witnessed significant growth, serving as a popular means of internet access. Thus creating opportunities for mobile-based commerce solutions.

While traditional brick-and-mortar retail remains dominant, shopping online is gaining popularity. The top product categories include electronics, fashion, household goods, personal care, and food delivery services.

Elryan Iraq Ecommerce Mobile App

As mentioned above, mobile commerce or m-commerce served as a path for e-commerce business growth. This is the reason why Elryan wanted to create an e-commerce mobile application.

Iraq ecommerce mobile app

Iraq ecommerce mobile app

So Elryan contacted Mobikul to build its mobile app for Magento 2 website. The app is made available in both Arabic and English, and it offers a wide range of features that make it convenient for online shoppers.

Here are some of the features of the Elryan app that is available on Google Play and App Store:

The mobile app is also constantly being updated with new features and latest content.

Success Factors – Iraq Ecommerce Mobile App

The success of Elryan’s Iraq ecommerce mobile app can be attributed to several factors, each contributing to its popularity.

First and foremost, the Magento 2 mobile app boasts a highly user-friendly interface. Its intuitive design and seamless navigation make it effortlessly accessible, even for first-time users.

Also, the easy-to-read text labels, clickable menu icons and buttons, and swipe gestures enhance the overall user experience.

Moreover, the app has a wide range of convenient features, eliminating the need for customers to visit the website. Almost every aspect of shopping can now be conveniently carried out at their fingertips.

This accessibility and convenience factor significantly contributes to the app’s appeal among users.

Iraq ecommerce mobile app

Iraq ecommerce mobile app

Iraq ecommerce mobile app

Another key aspect that has driven the app’s success is regular updates. The developers consistently introduce new features and enrich the content within the (Magento) Adobe Commerce mobile app.

This dedication to enhancing the app’s functionality and keeping it up to date ensures that users remain engaged and motivated to return for more.


The Elryan mobile app has had a significant impact on the company’s business. The app has helped Elryan to increase sales, reach a wider audience, and improve customer service.

In addition, the Iraq ecommerce app has helped to raise the profile of Elryan as a leading e-commerce business in the country.


So far we have learned how Elryan’s mobile app is a key part of the e-commerce business’s success. Due to Iraq’s limited internet access, smartphone data services became an opportunity for businesses.

The Mobikul team helped Elryan by developing a mobile application for its shoppers. The Elryan case study is a great example of how a well-designed and user-friendly app can help a business grow and succeed.

Thank you for reading this case study, if you wish to develop a similar Iraq ecommerce mobile app, please contact Mobikul team.

Also, you may view and install Elryan apps on your smartphones or tablets to see it in action, links are below:

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].

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