Ajmal Perfumes – Enhancing Fragrance Shopping Experience with Mobile App

Project Snapshot

• URL: En-Ae.Ajmal.com
• Country: UAE
• Industry Vertical: Perfumes & Fragrances
• Business Insights: Ajmal Perfumes, UAE-based luxury fragrance house, sets global perfumery standards, attracting 62,000+ monthly visitors.
• Platform: Mobikul

Merchant Story: Ajmal Perfumes

Ajmal Perfumes is a UAE-based fragrance house from the Middle East, founded in 1951 by Late Haji Ajmal Ali.

It offers over 300 unique fragrances through 350+ retail stores and e-commerce platforms across more than 60 countries.

The brand guarantees authentic products, superior craftsmanship, and seamless shopping experiences for fragrance lovers worldwide.

Ajmal Perfumes combines heritage with innovation, setting international standards while creating unforgettable memories for every customer.

The brand sought to elevate the UAE’s luxury fragrance eCommerce landscape by delivering a seamless, immersive shopping experience.

To achieve this, Ajmal Perfumes partnered with Mobikul, a leading Mobile App Development company, to design & launch their Android & iOS applications.

Ajmal Perfumes Challenge: Elevating UAE’s Luxury Fragrance eCommerce Without a Mobile App

Ajmal Perfumes faced challenges in providing a seamless online shopping experience due to the absence of a dedicated mobile app.

This caused lower customer engagement, slower browsing and ordering, and limited the brand’s online reach in the UAE and GCC.

To fix these issues, the company teamed up with Mobikul to build Magento-based Mobile App for Android and iOS.

In this case study, we’ll see how the app improves the luxury fragrance shopping experience and boosts customer engagement.

The Ajmal Perfumes app, developed by Mobikul, helps drive online sales and provides a simple, enjoyable shopping experience.

How Mobikul Enabled Ajmal Perfumes to Transform Luxury Fragrance Shopping via Mobile App

Magento 2 Mobile App Builder transformed Ajmal Perfumes’ online store, offering customers an effortless and engaging mobile shopping experience.

By integrating the mobile app with the website, it provides a consistent, unified design and seamless experience across all platforms.

Browse By Scent Types

The app showcased Ajmal Perfumes with a diverse range of fragrances. Such as citrus, fruity, floral, chypre, oriental, woody, and dahn al oud.

This enabled Ajmal Perfumes customers to browse through over 300 fine fragrances.

An attractive Mobile App Design enhances customer engagement and delivers a seamless, enjoyable shopping experience.

Arabic RTL Mobile App

Every Middle East ecommerce mobile app needs to cater to both Arabic and English language users and so does the Ajmal perfume application.

All Mobikul Mobile Apps Support Arabic RTL (right-to-left) design layout.

Seamless Online Shopping

Customers could conveniently make purchases directly through the mobile app, thanks to its user-friendly interface and a range of secure mobile payment options.

The mobile app offered customers the choice to pay with a credit/debit card or opt for cash on delivery (COD).

Moreover, the streamlined checkout process ensured a hassle-free transaction experience for users.

Exclusive Offers and Push Notifications

The app delivers mobile push notification messages on special promotions, discounts, and limited-time offers.

This strategic feature fosters a sense of exclusivity among customers, enticing them to take advantage of the enticing deals.

Consequently, it effectively encourages repeat purchases and ensures that customers stay updated on the latest offers and incentives.

Wishlist and Favorites

Customers could create wishlists of their preferred fragrances and, in addition, mark specific scents as favourites.

This convenient feature allows them to keep track of their desired products and revisit them at any time.

Results of Launching Magento 2 Mobile App for Ajmal Perfumes

With Mobikul’s mobile app solution, Ajmal Perfumes elevated its online store into a smooth and interactive mobile shopping platform.

Real-time updates, personalized suggestions, and faster checkout made buying perfumes and oudh effortless.

The app enhanced product exploration, boosted user engagement, and enriched the overall fragrance shopping experience.

Launching the mobile app strengthened the brand’s digital presence while improving customer confidence, convenience, and loyalty.

For a similar mobile app solution for luxury e-commerce, you can Contact Mobikul team.

• Unified product catalog & inventory management.
• Greater engagement through personalized alerts.
• Faster, secure, and hassle-free checkout.
• Easy and convenient mobile ordering.
• Improved overall shopping journey.