Push notifications are an effective way to engage customers and store owners.
Admin can send different types of push notifications, such as product, category, and others.
For products, the admin can send promotional notifications related specifically to a product.
For example, notifications can include special prices, deals & sales, auctions, and more.
When a customer opens such a notification, they are redirected to the relevant product page.

Categories: Admin can also send push notifications for categories, especially when sales or deals are applied at the category level.
When the customer opens the notification, they are redirected to the corresponding category page.
What type of the benefits of push notifications to the store owner that you can see by clicking here
And, you can easily send the push notifications (Google Push Notification via FCM) to your mobile users from the store backend panel.
For example, if you are using the Mobikul App for your Magento store, you can send push notifications directly to mobile users.
These notifications can be managed from the store’s backend panel.
You can see the complete process that how you can send push notifications by clicking here
Overall, push notifications are a cost-effective and efficient way to boost sales and enhance customer engagement.