According to research by Bluecore, a product’s conversion rate increases with the number of times it is viewed by a customer.
In other words, customers often need to see a product multiple times before making a purchase decision.
Recently Viewed Products
To support this behavior, the Mobikul Mobile Application includes a valuable feature—Recently Viewed Products.
This section, displayed prominently on the homepage, tracks and displays the items a user has previously browsed.
By keeping a visual history of viewed products, this feature helps customers easily revisit items they showed interest in without searching again.
It serves as a reminder and encourages reconsideration, significantly increasing the chances of conversion.
Not only does this enhance the overall shopping experience, but it also supports customer decision-making by providing easy access to their browsing history.
