According to research by Bluecore, the conversion rate of a product is directly proportional to the times the product is seen by a customer.
That is, the customer sees a product multiple times before converting it to a purchase.
The feature serves a great functionality for such customers.
The application has a section on the homepage that shows the recently viewed products.
The feature keeps track of all the items viewed, from which the customer can review the product and consider it for purchase.