Introduction
Mobikul Mobile App Builder for Magento 2 is the app meant for converting the Magneto 2 based website to an app. The app is combined with Augmented Reality feature to increase the functionality of the app and make it more user-friendly.
What is Augmented Reality?
Augmented reality is a feature of artificial intelligence, where the objects in the real-world environment are augmented into computer-based information.
The functionality can be used in various places like surgical procedures, statistics calculation of growth in population, home interior decor, and other details.
The augmented reality is different than from virtual reality, that refers to the adaptation of the real world into a virtual environment. However, augmented reality is about harmonious co-existence of the real and virtual world.
Types Of Augmented Reality
The augmented reality is a diverse field that is divided into several categories –
Marker Based Augmented Reality –
This type of Augmented Reality uses a camera and a visual marker(usually a QR/2D code), that gives a set of output when sensed by a reader. The camera of a device can distinguish between real-world object and marker.
The best example of the technology can be stated as in the case of the car interior design selection where the customer can view multiple designs for car interiors (like seat color, steering type, and color and many other details).
Markerless Augmented Reality –
This type of Augmented Reality uses a GPS, digital compass, velocity meter, or accelerometer which is embedded in the device to provide data based on your location.
Thus, this feature is useful for mapping directions, finding nearby businesses, and other location-centric mobile applications.
Projection-Based Augmented Reality –
This works by projecting artificial light on a real-world object surface and then sensing the human interaction of that projected light.
Superimposition Based Augmented Reality –
This type of augmented reality either partially or completely replaces original view with the new one. This type of feature can highly useful in furniture shop or determining the design of a building.
Advantages Of Augmented Reality in Mobile Apps
This technology is helpful when we talk about the e-commerce industry due to multiple reasons. After creating a revolution in the gaming industry with games like Pokemon Go.
It is also serving other industries like healthcare(majorly operations), books and extensively the e-commerce industry.
Hence, the major reasons behind the usage of Augmented Reality in the e-commerce industry are –
- Product Virtualization
Virtualizing the presence of objects that are not there within the customer’s mobile phone will undoubtedly influence the customers more rather than the videos or pictures. - More Customer Engagement –
Augmented Reality creates a sense of presence for objects that aren’t really there. As per a study this will surely increase the customer engagement and bring down the number of unsatisfied customers as. - Memorable Shopping Experience –
As customers can interact with virtual objects like the real world there’s a tendency for more customer engagement than the videos or pictures thereby elevating the customers with a memorable shopping experience. - Modify & Customize Selection –
Customers love to customize the products they like and here they can modify their selection by resizing the object, rotating, and placing the same object more than once as required.
Magneto 2 Mobile App and Augmented Reality
The Mobikul app is moving towards new advancement where it has introduced a feature of Augmented Reality. This feature will enable the customer to view the product in real life instead. Thus, facilitating with a better purchase.
The customer will have the facility to view the products in AR mode by clicking the AR option. The AR option is available on the product image as shown in the snapshot below.
After clicking the AR button the surface gets detected on which we need to place the product. The user has to click on the detected surface which will place the object on it.
After that, the customers can even resize the object, rotate, and place the object more than once as required.
Hope this gave you some insights of AR use in e-commerce. This feature can easily be incorporated within our Mobikul Mobile App Builder for Magento 2.
Check the video below for more insights on AR –
For any query or suggestions get back to us at support@webkul.com or raise a ticket at our UVdesk help desk system.